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The Spanish club FB Barcelona is accelerating with the sale of the name of its stadium for commercial purposes.
Initially, the sale of rights was only foreseen in 2023 and revenue of EUR 300 million over 25 years. The money earned from advertising was to be used to reconstruct club facilities and certain parts of the stadium. The blue-reds want to dedicate the annual revenue to the fight against COVID-19. The pandemic was also overcome by Vice President Jordi Cardoner himself, who told AP:
"We wanted to send a clear message. For the first time in history, commercial use of Camp Nou is available and all the money will go for humanitarian purposes. resources to fight the disease "
Due to its great popularity, the club is one of the most famous in the world, but currently the amount for a one-time trade has not been published. We have to wait and believe that the business will succeed in the near future.